richardashe.io

Curriculum Vitae

Photographer

Contact me via email

Profile

Creative Director | Systems Engineer

Creative executive with credible expertise in international commercial art. Specialized in leading commercial photography/film creative teams and providing strategic product development. Known to deliver technical, managerial, and logistical expertise to ensure that critical components — hardware, software, people, processes, and environments — work together to meet defined stakeholder needs and performance objectives. Adept at identifying innovative solutions to complex creative challenges and driving high-impact results in fast-paced, high pressure environments. Recognized for developing and nurturing creative talent while delivering exceptional visual storytelling and creative direction.

Experience

Photographer, Freelance (2000-Present)

• Served an elite roster of clients including acclaimed Photographers; Cliff Watts, Richard Burbridge, Benny Horne, Vincent Peters, Ellen Von Unwerth. Global brands; Lacoste, Nike, New York & Co., Apple, Supreme, Lanvin, Top Shop, Aritzia, Liz Claiborne, Ralph Lauren. Leading editorial publications; Instyle, Cosmo, N.Y. Times, Harpers Bazaar, Numero, Vogue.

Photography Manager, Creative Business Management, New York, NY (2018-2024)

• Directed creative teams to optimize workflows and implement innovative solutions, consistently delivering ambitious shoots on time and within budget.
• Partnered with artists to guide productions, oversee design direction, manage product selection, and support grant application efforts, ensuring seamless execution of complex projects.
• Cultivated and leveraged an extensive network of creative industry decision-makers, driving new partnerships and expanding business opportunities.

Photography Manager, Capture This, New York, NY (2012-2017)

• Led business development and strategic product management initiatives for a premier photography services firm, consulting with photographers, stylists, and digital technicians to enhance core competencies and elevate project outcomes.
• Improved client relationships in the first year of employment which tripled sales and increased validity as the most reliable digital capture management, asset management, and equipment management in the region.
• Implemented comprehensive production strategy techniques for studio asset management to our roster of leading photographers and film-makers.
• Administration of mentorship program to train dozens of creative interns effective skills that can produce measurable results in professional working situations on the way to them becoming photographers, photography assistants, digital technicians, producers, and art directors.

Producer, Lacoste, Global (2010-2011)

• Work with directors, art directors, and clients to define the visual style, narrative, and objectives of the shoot.
• Create and monitor budgets covering talent fees, crew wages, equipment rentals, locations, permits, travel, post‑production, and contingency costs.
• Negotiate rates with vendors and ensure cost‑effective sourcing without compromising quality.
• Build production schedules that align pre‑production, shooting days, and post‑production milestones.
• Secure locations, obtain permits, arrange transportation, lodging, catering, and on‑set facilities.
• Source cameras, lenses, lighting kits, rigs, and any specialty gear required for the shoot.
• Ensure backup equipment and technical support are on hand.

Equipment Manager, Milk, New York, NY (2007–2009)

• Provided exceptional client support throughout the studio experience, ensuring satisfaction and fostering strong client relationships.
• Managed studio asset inventory and logistics, optimizing equipment utilization and maintenance in a fast-paced commercial photography environment.

Education

Brooklyn College
B.A. Philosophy of Art
Business Management

International Center of Photography
Lab Technician
Darkroom & Equipment Room Intern

Comptia
IT Fundamentals+ (ITF+)

The Linux Foundation
Open Source Software Development, Linux and Git

Google Cloud
Generative AI
Secure AI Framework (SAIF)
Google Workspace Administrator

Hack the Box Academy
AI Red Teamer

Projects

Photography Portfolio

Where’s Vesper? (beta)

GitHub

Sombra Projects NYPH 2010 Dumbo, NY USA May 2010

TIMEZONES NYPH 2009 Dumbo, NY USA May 2009

II Amerika I.C.P. Manhattan, NY USA September - October 2008

Amerika Bushwick Open Studios Brooklyn, NY USA June 2008

Postcards From the Edge Visual AIDS Manhattan, NY USA December 2006

Skills

Hard Skills:

• Photography
• Commercial Art
• Computer Science
• Cybersecurity
• Direction
• Production
• Management
• Strategy
• Development
• Logistics

Soft Skills:

• Adaptability
• Collaboration
• Communication
• Critical Thinking
• Cultural Competence
• Leadership
• Networking
• Organization
• Professionalism
• Time Management

Tools and Software:

• Analog & Digital Cameras: 35mm, Medium Format, Large Format
• Apple Ecosystem
• Generative AI
• Adobe CS
• Linux
• Git

Languages:

• English (Native)
• Spanish (Novice)